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Why UXDuty
Most teams check UX, accessibility and compliance separately - and miss where customers actually struggle. UXDuty does all three on a single customer journey, scoring each step against WCAG 2.2 AA and the FCA's PRIN 2A Consumer Duty rules so you can see exactly which outcomes are at risk and why.
Why it matters
Maps real customer journeys end-to-end, ties UX, accessibility, financial-promotion rules and Consumer Duty outcomes into one measurable framework, and cites the specific PRIN 2A handbook rule each finding sits against.
Because isolated metrics miss real user harm - especially for customers in vulnerable circumstances - while journey-level insight shows exactly where customers struggle and why it impacts outcomes.
Undetected friction and accessibility gaps lead to poor customer outcomes, increasing the risk of Consumer Duty breaches, FCA enforcement and lost revenue through avoidable drop-off.
Vulnerability is a first-class check, not an afterthought. UXDuty flags missing support routes for customers in difficulty, debt-advice signposting on retail credit pages, and asymmetric friction where leaving a product is harder than joining it - all of which the FCA explicitly calls out under PRIN 2A.
The FCA's Consumer Duty - PRIN 2A.3.4R (Products and services), 2A.4.2R (Price and value), 2A.5.3R (Consumer understanding) and 2A.6.2R (Consumer support), plus the cross-cutting 2A.2.8R foreseeable-harm rule. Alongside that: WCAG 2.2 AA accessibility, and conduct expectations on financial-promotion clarity (rate prominence, representative examples, comparison claims).
What does it do differently to other platforms?
Maps real customer journeys end-to-end, ties UX, accessibility, financial-promotion rules and Consumer Duty outcomes into one measurable framework, and cites the specific PRIN 2A handbook rule each finding sits against.
Why does that difference matter?
Because isolated metrics miss real user harm - especially for customers in vulnerable circumstances - while journey-level insight shows exactly where customers struggle and why it impacts outcomes.
What risks do companies face if they don't adopt it?
Undetected friction and accessibility gaps lead to poor customer outcomes, increasing the risk of Consumer Duty breaches, FCA enforcement and lost revenue through avoidable drop-off.
How does it handle vulnerable customers?
Vulnerability is a first-class check, not an afterthought. UXDuty flags missing support routes for customers in difficulty, debt-advice signposting on retail credit pages, and asymmetric friction where leaving a product is harder than joining it - all of which the FCA explicitly calls out under PRIN 2A.
Which laws, standards and obligations does it help address?
The FCA's Consumer Duty - PRIN 2A.3.4R (Products and services), 2A.4.2R (Price and value), 2A.5.3R (Consumer understanding) and 2A.6.2R (Consumer support), plus the cross-cutting 2A.2.8R foreseeable-harm rule. Alongside that: WCAG 2.2 AA accessibility, and conduct expectations on financial-promotion clarity (rate prominence, representative examples, comparison claims).
How a scan works
Every step in a journey gets the same set of checks - WCAG 2.2 AA accessibility (the FCA-recognised baseline for fair customer treatment), UX heuristics for clarity, hierarchy and decision-point friction, and Consumer Duty signals tied to each PRIN 2A outcome - including vulnerability support, financial-promotion rules and symmetric friction between joining and leaving. Click through to see each stage.
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
1
Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
2
Choose UX signals
Pick the analytics tool you've connected (Google Analytics or Microsoft Clarity) and the signals UXDuty should weigh - rage clicks, dead clicks, abandoned forms, low engagement time. These shape how journeys are ranked for friction.
3
Select journey
UXDuty surfaces the customer journeys with the most friction based on the signals you chose, ranked by how many real customers are affected. Pick the one to scan, or queue several.
4
Configure scan
Pick the Consumer Duty outcomes the scan should review. Each outcome maps to its PRIN 2A handbook rule and runs its own heuristics - target-market fit and headline-claim integrity for products, rate prominence and total-cost illustration for price, plain language and acronym explanation for understanding, vulnerability support and symmetric switching friction for support.
5
Review results
Each scan produces a single results page: per-step issue lists with screenshots, plain-language recommendations, an AI-written summary, a Consumer Duty risk band, and a PDF you can use in your reporting.
1. Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
2. Choose UX signals
Pick the analytics tool you've connected (Google Analytics or Microsoft Clarity) and the signals UXDuty should weigh - rage clicks, dead clicks, abandoned forms, low engagement time. These shape how journeys are ranked for friction.
3. Select journey
UXDuty surfaces the customer journeys with the most friction based on the signals you chose, ranked by how many real customers are affected. Pick the one to scan, or queue several.
4. Configure scan
Pick the Consumer Duty outcomes the scan should review. Each outcome maps to its PRIN 2A handbook rule and runs its own heuristics - target-market fit and headline-claim integrity for products, rate prominence and total-cost illustration for price, plain language and acronym explanation for understanding, vulnerability support and symmetric switching friction for support.
5. Review results
Each scan produces a single results page: per-step issue lists with screenshots, plain-language recommendations, an AI-written summary, a Consumer Duty risk band, and a PDF you can use in your reporting.
Built for regulated industries
UXDuty is built for financial firms who operate under strict data-handling rules. Four guardrails keep credentials, connection keys and scan findings protected from start to finish.
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Your data stays inside your team's account. People in other organisations cannot see it.
Encrypted secrets
Login details and connection keys you give UXDuty are stored in encrypted form. They cannot be read - even by us.
Internal services only
The scanning engine and AI services are not publicly callable. Access requires authenticated requests from your account.
