Products and services
Information that clearly matches the target market, headline claims that hold up, and FSCS protection signalled where it applies - so customers can tell whether a product is genuinely suited to them.
Automated journey analysis for Consumer Duty
UXDuty helps financial firms build an evidence base that digital journeys are fair, transparent and accessible in practice.
Find customer journeys with friction
Connect Microsoft Clarity or Google Analytics. UXDuty reads the engagement signals already flowing through them - the routes customers actually take, where they hesitate, where they convert - and ranks the journeys with the biggest opportunity for improvement. The wins surface themselves; your team starts where the impact is highest.
Scan checks tailored to all four Consumer Duty outcomes
Price and value
Rate prominence, introductory-rate clarity, exit fees and total-cost illustration up front - no hidden small-print surprises, so customers can judge fair value before committing.
Consumer understanding
Plain language, predictable terminology, acronyms explained and clear next steps - customers know what they're agreeing to and what happens after they commit.
Consumer support
Help easy to find at the moment of need, elevated routes for customers in vulnerable circumstances, debt-advice signposting where appropriate, and switching, cancelling or complaining no harder than signing up.
